By Paul Dinkins, Avantis Partners LLC Board Member and ATG Executive Vice President
Topco Associates and Audit Technology Group (ATG) formed a joint venture, Avantis Partners LLC, in February 2015 combining ATG’s transaction data aggregation analytics platform with Topco’s category management expertise to deliver retailers on-demand views of vendor performance metrics through a SaaS application knows as TradeView analytics™. The application offers visibility into trade funds from the item level up providing a true picture of net costs as well as comparative benchmarks to drive optimal vendor negotiations. TradeView Analytics™ is available to all retailers and is hosted on the Microsoft Azure cloud.
Brookshire Grocery Company, headquartered in Tyler, Texas was ATG’s original beta partner to develop this program, the success of which lead to the joint venture with Topco Associates. Beginning May, 2015 Avantis, LLC and ATG executives began meeting with retailers to demonstrate the program and explain benefits. Since then seven additional grocery retailers have committed to participate in the program including Weis Markets, Raley’s, KVAT, Coborn’s, Big Y, Tops Markets and HyVee.
Each performance metric is cast at the item, brand, sub-category, category, department and company levels with year over year comparison trends to quickly identify the extent of vendor support and identify negotiating opportunities to drive margin.
ATG’s monthly transaction data assimilation originally developed for near real-time monthly recovery audits is the data engine powering the integrated TradeView Analytics™ program. The integrated recovery audit covers the cost of data onboarding for TradeView Analytics™. To date all participating Members have opted to use ATG for their recovery audits given the integrated financial advantage.
Look for more TradeView Analytics program updates. For additional information contact: Paul Dinkins, EVP and Chief Marketing Officer, ATG; firstname.lastname@example.org, Office (970) 972-4147; Cell (970) 219-5768[/xf_textblock] [/xf_one_full]
Kevin Albritton, Brookshire Holding’s Executive Vice President Sales and Marketing, shared the stage with Steve Schmitchel, Vice President, Program Management, Indirect Spend, and spoke about Topco’s new partnership with Audit Technology Group (ATG).Topco recently entered into a joint venture with ATG to provide members with a new solution – TradeView Analytics. TradeView™ Analytics leverages detailed transaction data to provide supplier and item level visibility into trade funds providing a true picture of net costs. This information can easily be viewed at a supplier, category or department level, providing the needed transparency for improved supplier negotiations.
While Topco has worked with ATG for years, the specific TradeView™ opportunity was introduced to Topco by Brookshire Grocery Co. Albritton had this to say about the benefits TradeView™ can provide the Brookshire merchants through grocery-specific supplier scorecards, “these scorecards could be used to compare suppliers within a category and to evaluate year-over-year trending of supplier trade funds and margin. Instead of relying on supplier provided information, they would be able to enter with more relevant data and clear view of negotiating goals.” He continued by speaking about the importance of pursuing this opportunity through Topco, “we think the greatest value may be derived through benchmarking as more members participate. And this was why we felt the opportunity was best pursued through Topco.”
Schmitchel closed by highlighting how the greatest value may be derived through benchmarking as more members participate, “The opportunity is to provide each of you with greater visibility into supplier tradefunds, improved supplier scorecards, as well as comparative benchmarks across the membership to drive optimal supplier negotiations.” To be one of the first five members to gain access to this significant opportunity, please contact Steve Schmitchel at 781-926-6030 or email@example.com.[/xf_textblock] [/xf_one_full]